Contemporary kitsch is a product of egalitarianism, and television and photography have so much accustomed us to the innumerable sophisticated variations on its archetypes that we take them for granted, however much we may deride the archetypes themselves. Besides, at some points in its range, kitsch is an inescapable human necessity.
John Bayley
Full article Kitsch and the Novel by John Bayley, The New York Review of Books