Unless you’ve been living under a rock, you probably have heard of Bernie’s mittens.
How to make your content go viral? A few tips include
- evoke high emotions
- use top-notch visuals
- employ story telling
- use influencers (pretty people will often do, too)
- compile lists or use info graphics
Then there were Bernie’s mittens. While my better half insisted there was no way he was gonna do Dirty Dancing, I ended up with two pictures! Quick and dirty this blog finally joined copyright hell. Usually I really don’t get into these things but this just had me in stitches.
Why would you want to talk about Lady Gaga or J.Lo? It wasn’t the Super Bowl last week, it was an inauguration. For the participants that was a fine reason to get all dolled up. Then there were Bernie’s mittens.
From album covers to wedding photos, the world photoshopped away and from your local pizza place to big brands, businesses jumped on the wagon within hours as well. For a brief moment there was a funny distraction from our usual news (which only seems to evolve around a few topics these days). As if the world exhaled in relief.
Now, please marketing teams of this world, let’s enjoy this moment and then drop it. Otherwise, Coca Cola’s Santa Clause will be wearing Bernie’s mittens come September. Who cares about last week’s news?
In case you really missed it, jump on your Social Media of choice for a smile. Who needs to look at kittens when we’ve got #berniesmittens ?
Thanks for flying with be kitschig. Have a happy Hump Day!
All art work by schönobyl